For the Anine Bing x Ole Henriksen "I <3 Me" lip gloss collection, we captured the dazzling sparkle of the gloss in every moment, focusing on the radiant energy behind the scenes. From the models applying the gloss and watching it catch the light, to the playful interactions between the team, every shot highlighted the product’s high-shine allure. These spontaneous, glowing moments translated seamlessly into ads that felt both vibrant and engaging. The campaign beautifully showcased the lip gloss’s bold sparkle while reinforcing the collection’s empowering message of self-love and confidence, creating visuals that were as striking as they were uplifting.