The Sweetgreen team and Benjo Arwas took on a bold, unexpected tone that we captured with our campaign videography for Sweetgreen’s fall collection, featuring Aki and Koichi. The shoot was all about capturing their unique energy in striking, unexpected moments—blending playful quirks with a high-fashion edge. We focused on creating a series of iconic visuals, where vibrant fall ingredients became as dynamic as the duo themselves, and the rich textures of the season popped on screen. The result was a campaign that felt fresh, surprising, and unforgettable—elevating Sweetgreen’s fall launch into something both stylish and truly one-of-a-kind.