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Valyou x CMP Video

Writing, Production, Directing, Post-Production, Creative Strategy

Directed by Cristian Mercado, Produced by CMP Video

Neotenic designs for a bargain

The shotgun approach

For Valyou Furniture, our production company employed a dynamic "shotgun approach" to capture a diverse array of assets that elevated their brand across multiple touchpoints. We took their initial idea and transformed it into something artful, building the entire campaign around a visually compelling hero commercial. This commercial became the cornerstone of the brand’s message, blending sleek design with storytelling to captivate audiences. We complemented it with stunning product photography and editorial content, highlighting the furniture’s versatility and style. Our team also produced thoughtful voiceover work, behind-the-scenes footage that showcased the creative process, and user-generated content (UGC) to deepen audience engagement. This multifaceted approach ensured Valyou Furniture received a robust, cohesive marketing toolkit for maximum impact.

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